SEO tactics and tricks – how does the approach vary between website and blog
There is quite a marked difference in the way content needs to be built, both in the SEO perspective and in the language and content modality, where blog writing and website content writing are concerned.
In the SEO perspective, blog writing is all about giving facts, opinions in an interesting way. There should be a liberal sprinkling of keywords, preferably with the keyword appearing in the first and last sentences of the article, or at least in the first and last paragraphs. This way, it is easily seen by the search engine spider, and the if the blog gets a better pagerank, it is easier to divert further traffic using this blog to your landing pages.
Having a blog is a great way to attract useful links, smart people and consequently, better link juice. Gathering a bunch of smart readers means that you will get insightful comments, recommendations to similar blogs and sites, and links that are naturally of high authority value.
Website content writing, on the other hand, is all about highlighting the benefits of a reader who is already moderately interested in the product/service. The importance of keyword usage is not as high as the importance of engaging the reader and making him read till the end. Your motive will be to sell him a membership or a product or service which he can subscribe for. Therefore it is important that he hits the ‘buy now’ button.
Content writing aspects
With respect to the blog, there are not many rules except that the flow should be natural and freewheeling in style. If it offers facts and figures that will be of help to a potential reader, all the better as that means there will be many visitors who are genuinely interested in the subject. It is likely they will drop favorable comments and spread a good word about your blog.
When writing website content, the importance of being engaging is as important as being truthful and consistent. The overall opinion of the website depends on how forthright and transparent the content is. Website content should always have ‘you’ oriented tone, with the makers of the service presenting a united front. So a ‘we offer you this, that’ kind of sentence reaches out to the customer and also looks personalized.
The level of creativity that can be employed in a blog is high – one can not only have pictures, sounds and imagery but also flash and video strips. A website, also, offers plenty of scope to be creative, but it is important that this should merge with the tone of the rest of the site and not stand out.