Become the King of Link Builders
Building links for your website is a fantastic way of increasing it’s ranking in the eyes of Google, Bing, Yahoo and other popular search engines. Gathering a good amount of links from strong, relevant websites is a sure fire way to improve your websites presence and reputation on the internet. Search engines have become the primary source of navigation on the internet; users are looking for new websites and content every day.
When searchers are given a list of results they are much more likely to choose a result from the first three pages or reword their search query than scour through results as they get more and more vague. This is why link building plays such a vital part when trying to increase traffic and ranking for your site, links from other strong websites gives you credibility and says to search engines that you have quality content.
Content is Key
The first step to a successful link building campaign is filling your site with great, unique content that people would want to visit and link to; an ugly website full of pointless content won’t gather many links or credibility. Make sure you’re supplying something interesting, informative or useful, this way you know the person linking to you will do so with confidence and may link to you from other sites they manage.
Be willing to offer something in return, a webmaster has no particular reason to link to you (except from finding your website relevant and interesting). If you think you’re going to struggle convincing them to link out, offer a reciprocal link from your site; their site should be in the same niche and if you’ve sourced your list of sites properly they should present no direct competition.
Think like a Link Builder
Once you are ready to start outreach, find other sites that are related to yours but not in direct competition with you. Source a large number of URLs that have a strong connection with your topic or industry and store them in a nicely organised spreadsheet if possible; this will allow you to note which sites you have contacted and which sites have linked to you in the past.
Find what the websites require: would they willingly give you a link? Do they request reciprocal links? Do they charge a fee to display external links? There’s an assortment of ways you can gain links from a website, learn to read what a website could want from you and how to get a link in return, as long as your methods are ethical, you are honest about your identity and requirements and you communicate well with webmasters you should be able to build a good relationship with some great sites that may link to you from elsewhere in future.
Remember, be an ethical link builder. There are too many spammers posting relentlessly on forums and putting together poorly written, objectiveless articles to fob off on unsuspecting webmasters. Build a good reputation for yourself and your website online, and you will be far more likely to succeed.
Written by Daniel Travis – Brown on behalf of Golf 247 travel cases Follow him on Twitter @DanTravisBrown