Google Mobile Web Page Rankings
Over the past couple of years Google have made numerous statements regarding mobile web design. But today, a huge announcment has been made which threatens to strike fear into the heart of website owners; Actually lets clarify that; website owners who have not made their website mobile phone optimised.
Google have confirmed that in the near future, that Google products will be displaying results on mobile devices, based on how well sites perform on mobiles devices. What does this mean? If you website does not have a mobile version, is not responsive, you may be losing up-to 40% of your traffic.
A recent study suggested that up-to 40% of local searches are done from mobiles. So if 40% of your visitors are using mobiles, and your site isn’t mobile optimised, you potentially just lost 40% of your custom. The way people interact with technology in their everyday life is changing, and this is something Google is looking to change with. Mobile SEO is now a critical part of any content strategy.
Yoshikiyo Kato’s announcment for Google is a clear indication that Google is putting serious weight behind mobile optimisation and the future of mobile search. In several official statements they have previous stated that their preferred method of mobile site is ‘responsive’. Whilst more complex to code, a responsive site delivers a much more tailored experience to the end-user.
In the official statement, Yoshikiyo Kato was able to share that mis configured redirects and badly coded mobile sites as being the target of this algorithm change which affects Google mobile web page rankings. They advise testing your site on multiple platforms to ensure no errors are present, and that webmasters should learn from analytical data. Taking into account the development of Google mobilizer and Google mobile ads in recent months, mobile web performance has to be given much more importance in both the design of custom mobile templates and faulty redirects.
Whilst we don’t know the full facts at this stage, it is clear that Google are gearing up to the changing face of mobile browsing. Google mobile web page rankings could represent a significant portion of your traffic, which is why thinking about mobile optimisation now is so important.