Types of SEO clients you should never take up
SEO is not an easy business anymore and there is dynamism, aptness and algorithms to tackle in every campaign. Naturally enough, the last thing that you would want in it is a fastidious client who takes extra care to make your job difficult.
It’s a fact that until and unless the relationship between a client and a SEO consultant goes on smooth, good results does not arrive. So if you desire to build up a trustable reputation in the industry, there are certain types of clients that you must take care to avoid right away when you are taking up SEO campaigns. Who are they? Read on.
The Impatient One
SEO is not an overnight job. It involves the integration of tools and tactics in a website in accordance to client requirements. This may take some time, which can range from a few weeks to a few months. SE ranks also do not come off just like that. There are indexing, algorithms, backlinks and content to take care of and all these cannot be accomplished in the blink of an eyelid. An impatient client who refuses to understand this is best to be eliminated from your list. He will keep on disturbing you throughout the planning and execution process, and ultimately hamper your work procedure at the end.
The Disturbing One
There are people in this world who take up to disturbing people relentlessly, no matter whether they like it or not. Some SEO clients, or rather to-be-clients, will start pre-stalking your activities even before they do business with you. They will call you at odd hours, demand to discuss SEO with you over phone and sometimes, text you for knowing what you can do to their websites when they give you the contract. Avoid them. These are perhaps the most horrendous of clients – if they can follow you like a shadow when they are not your client, they will make your life HELL when they pay you money for their contract.
The ‘only’ SEO client
If your client looks like a solely SEO person, avoid him. SEO as a strategy will get him online recognition and appreciation, true, but there are other aspects of web marketing as well (PPC, email/affiliate marketing, social media marketing) which he must not neglect. Concentrating ONLY on SEO might not deliver to him the highest profits and he may get disappointed at the end.
The Over-imposing one
A client who constantly checks in while you are working on his campaign does not trust you – this is 100% guaranteed. He will possibly also brag about his knowledge on SEO all the while and try to show you that he knows everything. Avoid him as he will interfere with your work at all stages and fail to keep confidence on you.
To make successful SEO campaigns, client quality matters. You should therefore avoid the above-mentioned kinds of clients to make things go smooth.