Optimise Your LinkedIn Profile For SEO
With so many people using LinkedIn for their business promotion, it’s really interesting to note that there are some nice little SEO benefits to be gained for your website, via your LinkedIn profile page.
Tip 1 – Optimise Your URL
Did you know that you can choose your own LinkedIn URL? Well, you can. Simply go to the EDIT PROFILE page, and you will see a link entitled “public profile”. Next to this is an edit button. As a bare minimum you should edit this URL with the name of your business. If you are looking to gain as much SEO benefit as possible from LinkedIn then you should edit it to include your main keyword. So if your main keyword is “handbags”, your LinkedIn URL should end with “/handbags”.
Tip 2 – Edit Your Website
Also on your profile page you will find a list of your websites (a maximum of 3). Click on EdIt next to any one of them, and you will be taken to the “Additional Information Editor”. Firstly, you need to have ALL THREE websites configured. Even if you simply have all three pointing to a different URL of your website, make sure that you have something in there. A three should be set as OTHER in the drop down.
In the second box you want to insert your keyword, and in box three the URL of the target keyword. You can see an optimally configured profile in the image below.
These two tips will help ensure that Google considers your LinkedIn profile associated with your main keyword, and also passes authority to your main website(s). It takes 5 minutes, and is that quality of link which might be the difference between page 2 and page 1 on Google.
If you need any advice with configuring your LinkedIn profile or other social networks for SEO, please just contact us.