Using Tumblr To Promote Your Website
Okay, so you’ve got a Facebook page and Twitter account. But, are you on Tumblr? Tumblr is more than just another social media flash in the pan. Tumblr is a micro-blogging website where you can post short text updates, photos, videos, audio and more. As of June 2011, Tumblr officially surpassed WordPress.com in the number of blogs they host. The number of Tumblr blogs has tripled in the past year alone. Tumblr can be a huge asset to promoting your website that you may not even know about.
Google Loves Blogs
Without getting too deep into SEO, it is sufficient to say that Google rates blogs fairly highly because bloggers post frequent updates and they are sources of unique content. But, what if you don’t have time to write a 400 – 500 word blog post three times a week? Well, that is where Tumblr becomes the perfect solution. You post brief mentions of updates to your website (with a link of course) on Tumblr and/or pictures from your website and that constitutes a blog post. It only takes a few extra minutes and the more you post, the more popular your tumblelog will become.
Tumblr is well laid out for posting photos with a short description and a link bank to your website. For example, Time Magazine uses their Tumblr account to post photos from key stories in the magazine and then links back to the original article on their website. NBC News uses Tumblr to post videos that link back to their website. If the big guys and can do it, so can you. Another good tip is when you post images to Tumblr is to make sure the image’s filename contains descriptive keywords tailored towards the keywords you are targeting on your website or a specific page of your website.
Just like on Twitter, Tumblr users can share your updates other others and you automatically get credit for the original post. Because Tumblr supports a much wider variety of content than Twitter, you are much more likely to see your videos, photos, etc. reposted by other Tumblr users. Every repost you receive will draw attention to your Tumblr blog; which in turn attracts visitors to your website. The more entertaining your Tumblr blog is, the more likely people will be to repost your content.
Tumblr offers all the website promotional capabilities that Twitter does and more. Unlike Facebook, you don’t have to actively interact with your followers. You just have to post great content. Tumblr is more than just another social network; it’s a way for you to create a unique microblog that will pique readers’ attention and get them interested in visiting your website without all the effort required to maintain a traditional blog.
About the Author: Kent Crehan is an avid blogger and enjoys using all different types of sites to promote his work. He’s also a huge fan of technology and is currently studying the newest Android Apps for Cyber Monday to determine which will prove most useful.