Some DIY SEO Tips for Business Owners
If you run a business online, you need to understand and appreciate the importance of SEO. The days are gone where a site could grow organically, due to the number of sites competing in almost all niches.
SEO Services which you pay for can be complimented with in-house SEO. Here is a brief list of some of the things you should expect your SEO provider to undertake on a monthly basis;
- Social Bookmarking
- Article Posting at Article Directories
- Backlink Building
- On-site optimization
- Analysis of visitor statistics
- Keyword analysis
If you do not perform these on a regular basis you will be significantly limiting your chances of success. However, one key area is becoming more and more important; content!
Content is an area you can specifically work on using your own time. You obviously may wish to out-source it if you do not have time, but it could certainly be done in-house. For example;
Social Networking: Make sure you are running active twitter and Facebook accounts. The two should be linked as tightly as possible, and you should look to not only make regular posts, but identify other twitter and Facebook users who may become customers. For example, if you can make your customers become fans of your Facebook page, there is a strong likelihood that they have friends or family with similar interests, who in turn could see any content you post onto your fan-page or twitter account.
E.g. You create a Facebook comment with a photo of your latest product. One of your customers sees it and clicks LIKE. That person has 1,200 friends on Facebook….so your new product instantly becomes visible to 1,200 Facebook users. Powerful!
Blog Posting: More important now than ever is writing good blog posts to your site. Google has never been so smart, and it can identify fresh unique content using its complex algorithms. If Google sees you site is alive with fresh content, it will affect your ranking. A mid-size website should look to have around 500 words of fresh content per week, which obviously should be relevant to the target audience.
Backlinks: Your SEO provider would normally provide backlinks as part of your monthly service. However, it is something you should also be doing yourself. You probably have business-links with other business owners, maybe some of which you are not in competition with. If you can gain backlinks from these other websites it will improve the quality of your website in Google’s eyes. For example; If you run a website selling jewellery, and you were to obtain a link from a jewellery manufacturer, Google would see this as a highly relevant link. There are quite a number of other factors which will be considered, but if you work on the basis that ‘any publicity is good publicity’ i.e. ‘any link is a good link’ it will help the overall standing of your website. Some SEO experts believe that linking can sometimes be a bad thing and then poor quality links can degrade your standing. I have never seen any evidence of this, and have never seen any leaks from Google that this is the case.
Trends: Always keep an eye on the Google Trends site, and monitor what trends may be emerging relevant to your business. There may be new pages you can create on your website or blog to target a new trend and grow your business into a new niche. You can drill into trends over the past 7 days, and alter your twitter and Facebook campaigns accordingly for instant results.
Most importantly, don’t become complacent. Keep in mind that there are probably hundreds of other websites working to compete with you on a daily basis, so try to keep one eye on them at all times, and alter your strategy accordingly.
Good luck with your websites!!