Archive for the ‘Search Engine Optimisation’ Category
Back in 2006, a micro blogging service called ‘Twitter’ was launchedin a giant pool of internet social media startups. The sole idea behind this launch was to come up with a social networking platform, where people from different terrains of the world would come together, in order to share their opinions, ideas, stories or personal experiences. However, within a fairly short period of time, Twitter successfully managed to transform itself into one of the most effective tools for communications. Whether, it is the interaction between individuals or between a business and its customers, Twitter has been proved to be much more than just a social networking fad.
Advantages of using the ‘Twitter Platform’ to build your brand
1. Visibility and exposure
The most crucial task for any business enterprise is to reach its target customers. With an enormous platform like ‘Twitter’, you can ensure that your brand gets the right kind of exposure. Tweeting is the best and the fastest way to endorse your business offerings and services. An effective approach that is being smartly framed with the right choice of words is all that you need to use your tweets as a marketing tool.
2. The smartest marketing tool ever!
The key mantra for a successful business is nothing but its list of satisfied customers. The more you impress your audience, the more they will talk about you. Twitter helps your customer circle to grow at a lightning speed. Not only this, but you can also directly interact with your customers through this platform. Responding to their queries and feedbacks is a great way to establish strong relationship with your clients and customers.
3. Keep an eye on your competition
Another huge advantage of using Twitter to promote your business is that you get to watch your competition closely and consistently. With millions of businesses sharing their trends and other information on their respective twitter pages, you can now easily follow the current market situation and act accordingly.
How to get more followers on Twitter?
Listed below are some of the most effective tips that can help you to boost your Twitter traffic.
1. Let people know about your twitter existence
Well, you just can’t expect to open an account and wait for the followers to magical swarm in. You need to make yourself visible, in order to grab the attention of the masses. It can be done in various ways. For instance, one can start by following others. According to statistics, if you follow 1000 people, then there is a strong chance that at least 100 of them will follow you back. Also, you can use other social networking platforms, in order to promote your Twitter page.
2. Tweet everyday!
Active and a consistent presence is the most effective way to get more followers on twitter. Promoting your business is definitely the main aim of tweeting, but it should not be the only aim. You must ensure that you also share certain information, pictures and links, which your followers may find interesting and entertaining.
3. Buy Twitter followers
Well, if you want instant popularity on Twitter, you can opt for alternative strategies like buying thousands of followers at one go. However, you must be very careful, with this type of method. You must do an extensive research about the sources, which are offering such services, before you spend your money.
Anyone who has been involved in search engine optimization for some time will quickly tell you that SEO is a moving target. Google is constantly making updates and changes to their algorithm that is responsible for ranking your websites. Recently Eric Schmidt, the executive chairman at Google made this statement.
In summary: ” Google will be paying more attention to websites that have “verified” results.”
It is evident that Google is penalizing website authors for being anonymous and not becoming “verified” as a Google author. According to Eric, there is now a real penalty to trying to remaining anonymous on the web in Google search results.
The question is, “What can YOU do today to offset this new ranking factor in Google?”
Today, begin building up your Author profile in Google using author tags. It is looking as though Google is taking Rel=author very serious and that the authority you currently have as an author will have a factor in determining your relevance in Google. In fact, other search engine such as Bing have access to databases in Facebook and use “likes” and “shares” as a factor in their ranking algorithm.
Now that Google has made it public that rel=author will play a part in the ranking algorithm. Let’s take a look at a few factors that Google can potentially use in its algorithm to determine this rank.
1. Article Velocity- this potential concept encompasses +1′s, tweets, Facebook likes and shares. This data can easily be measured as a social event measured over a period of time. In short, the more you have of each of these will determine your authority as an author in a particular niche.
2. Social Events- this potential concept would relate to the amount of social events that are generated from each of your articles for a period of time. This could be measured on a monthly basis.
3. Sites Published- this potential concept of ranking would take into account author columns in public periodicals such as the New York Times and other well published online magazines. When an author uses their Google author account into one of these columns, they will be able to enjoy a great boost in website rankings.
4. Author Analysis- this potential evaluation concept is more than likely in place. Authors will be compared against other authors in the same niche to determine popularity.
5. Google +1- this potential ranking concept is quite an easy task for Google. By evaluating your Google +1 profile, they can see how many people have read your content and have interacted with you. This also is true for company profiles as well.
Although this list is not exhaustive on what can be used to potentially rank your websites in terms of author tags, the simple solution is to start building as much authority as you possibly can into your Google author profile. For best results from your content marketing, it is important to have a main writer that you work with that has a passion for what your writing about. If your content does not have passion, it will not sell.
We expect Google to take advantage of Google +1 more and more in the future. And again, the best course of action a website owner can take is to start building their own personal brand right now. Publish on as many authority websites as you can, and ensure that those site publish your rel=author tag linking to your G+ profile!
The advanced improvements in technology have seen the world of business change rapidly. eCommerce especially has gone a long way in helping business owners increase their profits as well as enhance their services to customers. Unlike before, customers can now research products and make orders via the Internet. For this reason business people must ensure that their websites are easy to use and that they also provide the necessary support to their customers. Click to call services have been implemented on almost all business websites to assist customers to get more information about the product they wish to purchase.
Click to call (also known as click to talk) is simply web-based communication where the customer clicks on objects on the webpage to request immediate connection with the customer care agent in real time. This may take place over the phone or Voice over Internet Protocol (VOIP). The objects used to initiate click to call may be images, buttons or text placed in emails, blogs, wikis or other web pages.
Research shows that many companies have been able to increase customer conversion rates by use of quality click to call services. By conversion rate, I mean the converting of a non-user into a real customer. Click to call services improve the conversion rate in the following simple ways:
- It improves speed and convenience. A customer may not be ready to wait for an email response for more than a day so just clicking and talking to a person who will provide the necessary information saves the customer a lot of time.
- It provides more information. Reading of reviews will give information about a product but the call may provide more important information, like a running promotion or available offers. The customer may also learn about alternative products.
- It offers customer satisfaction. Many clients prefer talking to a customer service agent than just text chatting. A real person will maintain a good rapport and answer all the questions about a product.
- Click to call is free. Dialling customer support numbers may be a little expensive, but click to call calls are free to the customer. They also make the customer feel like they have visited the physical location because the service is almost the same.
To the business owner, click to call ensures higher earnings and is cheap to implement even for a small business. The following tips will help you to implement effective click to call services.
- First, it is important to determine what you want your clients to do when they click. You should know what they expect from the call so that you can avoid frustrating them.
- Remain clear when branding the click to call buttons as well as writing the click text. Let their purpose be clear to all users. If you are using an image, ensure that it sends the correct message to the user, e.g. you can show the call button by using a phone icon.
- Make sure that the click to call service is free to the customer and let them know that it is free. It is also important to ensure the security of calls.
By Sarah-Jayne Culver; a Search Consultant at http://www.fdcstudio.co.uk/ providing Digital Marketing Services throughout the UK.
You don’t want anyone to feel left out, but the next time you choose folks from your address book to send an announcement about your son’s band concert or some other community event to, you might want to consider sparing people who don’t live near you. That’s just one tip internet experts recommend for staying out of the doghouse when trying to communicate events to your Facebook contacts.
1. Don’t burden out-of-town contacts with local events they can’t attend.
Don’t take unthinking advantage of the fact that since you starting instant messaging on the worldwide web, chatting with Aunt Sue can make it feel like she doesn’t live on the other side of the country from you. You might want to look through your address book and note on a piece of paper where everyone lives. Then, for local event posting, send it only to those few who live within a half-hour’s drive. Afterwards, your friends and relatives out of state would rather see you sharing a picture of your son on stage with his band rather than be burdened with the addition on their event calendar beforehand.
2. Make sure you’re promoting a real event!
Don’t fall into the trap of shamelessly pushing something you want your contacts to do and calling it an event. There are plenty of chances to be urging your friends to write your congressman for you if you feel he has slighted you on a local issue. Do this in normal posting conversations. But what will be sure to annoy many in your internet circles is if they see it listed on their event calendar for 30 days in a row because you have come up with the bright idea that March is “Write Your Congressman Month.” Also, watch out for the misstep of putting some popularity contest under the events. You can ask your network to ‘vote’ that your newborn’s picture should be the cutest baby. It’s just not an event.
3. Consider whether you want to post a PUBLIC event announcement
In your enthusiasm to share what’s going on and coming up in your life, don’t forget to consider the ramifications of posting an event publicly. Even though you’ve sent your party invitation only to your address book, Facebook is a public site, and anyone can read the notice. Also, depending on what key words are found in your post, the announcement may pop up in someone’s Google search. These days, that’s a common explanation for party crashers. If you don’t recognize some of the people hanging around your event’s beverage table, it might be because you used the phrase “no-cash bar” in your announcement!
4. When declining events, don’t add clutter
Remember that this Facebook function doesn’t have the same intimacy as sending a handwritten note or even emailing your friend that you can’t come to their anniversary party because you have to work that night. If you have to decline your friend’s event posted on your social network, it’s polite to add no more than one line. A phrase such as “Thanks but l can’t make it” or “Sorry, can’t come” is appropriate. Detailed reasons or explanations are not.
- License: Image author owned
Thank you to Ludwing Hernandez from the Zinzz Chat Site who posts via their New York office. You can find Ludwig on Twitter and Google+.
It’s always been true that companies that can successfully align product with demand will succeed. In today’s market, big data and predictive analytics can give the ability to track, store, analyze, and predict customer behavior. This article will examine four models of using big data analytics to predict customer behavior:
- Collaborative Filtering
- Clustering Algorithms
- Propensity Models
- Uplift Models
Collaborative filtering functions as a means for a retailer to engage in direct targeted action with any customer. In practice, this often translates to product recommendations during online checkouts. It identifies the relationships between customers and their selections and makes projections about behavior by drawing correlations between customers with one or more identical characteristics. As such, collaborative filtering almost universally analyzes transactions. The limitation of collaborative filtering rests in its inability to model purchases with a wide range of variables. These limitations include seasonal purchase patterns, public records, and third-party marketing information, among many others.
Businesses wanting more broad analysis like those suggested above will favor clustering algorithms because they are optimized to use very large structured or unstructured data sets. These algorithms can be used to guide promotions, website design, and other costly operations before committing to such drastic investments. While helpful statistics can include purchase frequency and monetary value, queries can include up to hundreds of customer attributes. When combined with some input from the business user, a retailer can quickly experiment with a wide range of alternative groupings and gain insight into purchasing trends.
Propensity models target the behaviors of individual customers. These models excel at dissecting very large data sets, so much so that they can fine-tune the relevance of promotional offers to individual customers’ needs. This type of model examines relationships between various attributes by observing how one variable’s change impacts another. As an example of propensity modeling, a retailer might track and analyze the millions of mouse clicks of thousands of customers researching a desire item, combine them with data about each customer’s characteristics, and time a promotional offer accordingly.
Uplift models are often used together with propensity models to foresee how much a customer’s behavior will change after a given retailer action. The goal here is to avoid sending discounts to customers who will likely buy the retailer’s product without one. The uplift model can also measure the relative merit between incremental discounts. For example, if a 15 percent discount will not offer more return than free shipping, the retailer can avoid granting free shipping.
As businesses become more proficient with big data analytics, they become more akin to successfully targeting customers with well-timed offers that maximize ROI. Once an enterprise understands the different possible methods of processing big data, it can select the approach that best suits its purposes.
- License: Creative Commons image source
Jake Gavins works as an custom applications developer and has several years of business intelligence software solution experience. During his spare time, he likes to go golfing, hiking and to keep up with the latest in technology.
These days you can’t walk down the street without running into someone managing their social profiles. All most every person who owns a smartphone is also tied in with at least one social media platform. Whether you choose social media outlets like, Facebook, Twitter, or both, you need to gain followers to expand your presence in the social world. There are a multitude of ways to optimize your social media strategy with tools that assist you in analytics and even services that allow you to buy Facebook likes. You may not be a Justin Bieber of social media, but there are a myriad of ways to come closer to his social media success. Success stories like Chris Hardwick prove that it is possible to gain public notoriety by using a strategic social media plan. Hardwick chose to target a niche group to build his fan and follower numbers. He started by blogging, podcasting, and tweeting to his target audience with engaging articles, catchy headlines, and “nerdy” news. This resulted in the collection of 15 million monthly visitors to his various social media accounts. The success from creating a strategy stems from utilizing tools and research.
Do your Twitter Research
Use tools that help you track what people are discussing, what topics are trending, and keyword or hash tag research. A great resource to see successful twitter profiles is a tool called followerwonk. Followerwonk helps you look at twitter analytics and optimize social growth. You can search for individuals or phrases that fit in with your niche or target audience. The best part about this tool is the fact that you are able to get a visual read out of your analytics, which will give you a better understanding of where your social presence is excelling or needs improvement.
Facebook may have started as a way to connect with old college friends and meet new people, but these days you can accomplish that and expand your presence in the social media world. Since its inception, Facebook has been intriguing professionals in the marketing industry because it has been recognized as a great way to attract attention to causes, services, and businesses. If you are time constricted, there are services that allow you to buy Facebook likes. These types of services give you instant gratification and have been known to produce successful results. Another great tool to use is very similar to tracking your twitter. Page Lever is one of the most frequently used optimization tools and has been a very successful. This all in one tool allows you to monitor your pages, real-time posting insights, assists with scheduling decisions, and find trending discussions on social networks. The cost of this service is a little steep at $99 a month, but they give you a free 14-day trial to see whether it will benefit you or your business.
The possibility of expanding your social presence doesn’t stop at Twitter and Facebook. You can use the variety of social media sites like Instagram, Pintrest, tumblr, and many more. Research for your strategy is the first step to optimize your social presence. You may not be a celebrity, but these tools will help you gather an audience and make you a social star.
- License: Creative Commons image source
Phil Bosco is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @philthomastalk.