Keyword research and keyword can be a bit of a complex affair when you are dealing with SEO and PPC. Though both of these follow the same old logic and needs quite a lot of experience in the field of work, yet there are some major differences in the tactics and the strategies, which are formulated and later implemented to attain the desired objective.
Though the idea of search engine optimization hover around the goal of attaining more traffic by using proper keyword in addition to accurate keyword placement, keyword density, topic heading selection and adding quality meta data tags, PPC is focused on earning money on a per click basis. The keyword research techniques used in PPC or pay per click is concentrated around selecting the one that would be generate a purchase for your product.
Keyword research and keyword placement in SEO or search engine optimization begins with understanding the ways to use the keywords in your website. The relation between the keyword or a group of keywords used in every page of your website should be such that they might build a definite correlation between the content of the other pages. The keywords should be placed to solve a particular purpose and target particular search engine users who want information similar to that provided in your website. In addition to that, you need to use appropriate titles, quality and informative content related to the keyword and correlated meta tags for solving your purpose of search engine optimization.
When it comes to PPC, in order to maintain a potentially high Quality Score you need to think smart and generate keywords so that the respective keyword/keywords in your campaigns, Ad groups, Ad copy and Landing pages should have a tight coupling and a high correlation.
Errors in research and the effect on your business
Seo keyword research has a high margin of errors and you can take up a watch and act strategy. Choose your keywords and see if it is working in the manner, you had wanted it to. Supply your website with a constant flow of new information and keyword and keep updated with the latest techniques of searches, latest products, and competitions available in the market. You always have a chance to rectify your mistakes and plan something totally different. Experimentation is always welcome in SEO. However, when it comes to PPC, using a wrong keyword, which might not be, yielding potent results would cost you a hell lot of monetary funds.
If you are looking to market your products, then there are a lot of different ways of doing it. You could open a store where you display all your products and advertise about it. The problem with such a method is that you would only be restricted to the few thousands of people that live around the area where your store is located. You wouldn’t usually find people from elsewhere coming to your store to buy what they need, unless you are selling something unique which they can’t find anywhere else. Therefore, there is a need to look at a better option to get more business.
Nowadays, social media has become a very important part of people’s lives. Irrespective of where you are from, the chances are that as long as you have an internet connection, you would have an account in facebook. This is a very important statistic that you need to keep in mind. Since there are millions of users on facebook, it would make a lot more sense for you to market your product on this platform rather than restricting yourself to just one locality. By engaging with so many people, you would be able to do more business.
Of course, just because you create a page does not mean that you would have people coming in, liking your page and start buying the products that you want to sell. You would need to do some promotion for your page as well. This can be very tricky as there are a lot of pages on facebook that have failed because they did not do it properly or they did not take much interest in promoting the page. There are certain steps that you can follow so that it would become easier for you to get more people to engage on your page.
If you go to the website http://searchenginewatch.com/article/2200985/Facebook-A-Love-Story-Using-Earned-Paid-Media-to-Better-Attract-Engage-Customers, you would find clear steps on what you need to do to ensure that there are more people on your page who would be willing to do business with you and buy your products. They also have a case study which shows how it is beneficial to have a facebook page and promote your product on it rather than trying to sell it from a store. The benefits of online marketing far outweigh the costs that you have to incur by opening a store in a neighbourhood to sell your product.
The recent algorithm update released by Google, Google Penguin is said to be the most significant algorithm changes made by Google till date. The update released in April, 2012 was seen a major step by Google to address the rising concerns of the widespread use of black hat SEO techniques used by the business organizations to promote their business aggressively online.
The Google Penguin update was released mainly with the objective to block all the spam websites that have plagiarised content, too much anchor texts or farm links and provider browsers with better search results. While the Google Penguin updates got rid of the black listed sites, it also affected several genuine and credible websites, which in turn have affected their rankings and also their business potentials.
If your business website has suffered low rankings due to penguin updates, the following tips recommended by SEO experts would greatly help you to regain top ranking and win back your business credibility:
- While using On Page SEO method, you must ensure that you are using the right keyword related to your business. In addition, you must be watchful about the number of times the keyword is repeated in the content on your website; using too many keywords will not improve your ranking, instead, the content would be identified as spam by Google Penguin. To avoid this situation it is better to keep the content simple, unique and informative with primary keywords placed at the right places so that the web crawlers pick the content quickly.
- There are several free tools available online that helps you to track the exact location of your keywords within the content on your website, use any of these tools to ensure that the keywords appear at the right places and are spread through the content.
- Another effective way to keep your website ahead of the Google Penguin update is to integrate Google+ social media tools in your website. Since it is a Google Product it would lend credibility to your website.
- If you are using back linking technique to promote your website, it is important the links are from credible and genuine sites.
- Taping the potential of social media website is a great way to promote your website, you can direct the leads to your business website and encourage them to read through the informative and helpful content on the site.
- Encouraging guest posts on your website is another effective way to improve your keywords rankings.
The search engine marketing has become a very common strategy to promote all the newly developing search engines. Most of these SEM s are usually influenced by Google in their tools, research and data. Google itself being the most highly used search engine has many applications like Google analytics. Google account reps , Google AdMob, Google AdWords professional, etc. the newly launched Google think is an addiction to most of the people as it can perform all kinds of operations and marketing strategies including math !.
Google has also gained a lot of credit in areas like mobile, audio, video, display etc. Google Think has an addicting feature to most of its users who are so influenced by it that they even ignore the many errors it can cause sometimes. Most of the time people blindly believe in Google think and other Google applications without cross checking their own calculations, completely relying on Google .Suppose 2+2 = 4, there are times when Google has given out 5 as the answer! Google Analytics also plays a major role in the promotion of Google.
Most o the business men who are into marketing are highly influenced by this Google think. They face a tough challenge in differentiating between genuinely important tools of Google and the other selected ones. Even though there are plenty of other search engines people opt for Google Think. Though Google is such a brilliant company and one of the most highly used search engines, there are several other companies like Retargeted ,Droll etc which might turn out to be even better than Google itself , web trends, Yahoo, Bing, jump tap or tap joy are also some of the other leading search engines which should be tried. These companies, if given the chance can also be Google leading competitors.
Never the less though Google provides us with all the necessary information and answers all our questions and problems! People somehow are addicted to google, resorting to it at almost all times. Though Google has had several drawbacks, it has still managed to draw everyone’s preferences in being the best and also enjoys excellent traffic, all thanks to the fact that it answers what people have to ask it. It’s the online library! Google has also been one of the greatest search engine companies that makes about billions of dollars every year and also has been providing jobs to millions.
No wonder, it’s hard to imagine life, or the world as we see it today without google!
If you want to market your product in an amazing manner, a social marketing site would work out wonderfully towards marketing our website. But you need to build your brand up in the right way on the social networking platform if you want to get somewhere. Getting more viewers, gaining a wider range of audience is all that’s necessary.
It’s not only the initial stage that you need to take care about, if you want the best of social media marketing onto your site, you must ensure that you work right from the beginning to the end. Your relationship with your viewers and clients matters a lot and you need to ensure that you maintain a good relationship with them from the beginning to the end, instead of just before the sale of your products.
Just because you have a whole lot of friends or likes, that doesn’t mean you have an amazing marketing strategy, what you need is involvement of your customers on the page, and that can happen only when your customers are satisfied with you. By opening a store, not only in reality, but also on your facebook page, you can start reaching out to a wider range if audience.
On one platform, you can bring your audience closer to your products! If you do so, you can increase the sales onto your website to a really great extent. It can be ascertained that your customers will return again, because they will definitely be impressed by you. Customer loyalty is something you can definitely expect. When your customers are satisfied, they will engage more on your facebook page, they will let others know about you, and that’s a whole marketing campaign by itself.
What you need to gain customer support is a kind of love potion, a marketplace so that the number of likes onto your page will be increased, stories to reach out to not only your fans, but also the friends of your fans, ads to engage your customers in the best possible way and a whole lot more. It all starts with actually identifying who your audience is, and once you know that, you can build up your company depending on what your customers are looking for.
All this can be done with the facebook magic, only if you know how to do it in the right manner. Then, you can take your company places!
An on page SEO audit isn’t alone enough if you want to make your site reach its fullest potential, and if you want it to reach the top searches in search engines. If you want to increase the traffic onto your site and stop search engine bugs from attacking your website, there’s another kind of analysis that you must do onto your site as well.
A technical site audit along with the on page SEO audit will work out completely onto developing your site. Remember, if your site has any kind of technical issues, it’s easier for search engine bugs to actually crawl into your site! Hence, what you need is a technical seo audit checklist, so that nothing goes wrong within your site. The information architecture onto your site is really important.
Your site may have a whole lot of information, but how the information flows around is really important. Site navigation is important, and if you want to provide more information to your viewers, grouping similar content will help you towards that. Even labeling the categories on your site is really important, because if you don’t use the keywords in the right way while you’re labeling, or if you don’t name the navigation links in the right manner, your site won’t work out right for you.
The folder hierarchy of your site matters a lot too, and if it’s not in an orderly manner, your site will comprise of broken links, and that won’t be too good. Hence, ensuring the order of the folders onto your site is important too. You need to check your server response codes, as they will tell you the level on which your site is. 404 is the dreaded server response code, and if you identify it, then you must fix up your site as you have a major broken link problem.
Ensure that your site can be crawled into, because if it can’t be crawled into by a normal user, then search engines can’t do it as well, and when this happens, it dramatically affects the traffic onto your site, and eventually the ranking of your site as well. Eliminate all the unfriendly URL’s onto your site, especially if you have an ecommerce website. Also, use copyscape to ensure that your site doesn’t face any duplicate content issues, because if you do, your site may just be filtered out by search engines.
Follow the technical SEO audit guidelines, and gain a perfect site!