Archive for January, 2012
Optimise Your LinkedIn Profile For SEO
Monday, January 30th, 2012
With so many people using LinkedIn for their business promotion, it’s really interesting to note that there are some nice little SEO benefits to be gained for your website, via your LinkedIn profile page.
Tip 1 – Optimise Your URL
Did you know that you can choose your own LinkedIn URL? Well, you can. Simply go to the EDIT PROFILE page, and you will see a link entitled “public profile”. Next to this is an edit button. As a bare minimum you should edit this URL with the name of your business. If you are looking to gain as much SEO benefit as possible from LinkedIn then you should edit it to include your main keyword. So if your main keyword is “handbags”, your LinkedIn URL should end with “/handbags”.
Tip 2 – Edit Your Website
Also on your profile page you will find a list of your websites (a maximum of 3). Click on EdIt next to any one of them, and you will be taken to the “Additional Information Editor”. Firstly, you need to have ALL THREE websites configured. Even if you simply have all three pointing to a different URL of your website, make sure that you have something in there. A three should be set as OTHER in the drop down.
In the second box you want to insert your keyword, and in box three the URL of the target keyword. You can see an optimally configured profile in the image below.
These two tips will help ensure that Google considers your LinkedIn profile associated with your main keyword, and also passes authority to your main website(s). It takes 5 minutes, and is that quality of link which might be the difference between page 2 and page 1 on Google.
If you need any advice with configuring your LinkedIn profile or other social networks for SEO, please just contact us.
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Get Laser Targeted Twitter Followers
Friday, January 27th, 2012Many of our customers often ask about gaining good quality Twitter Followers. Obviously by good quality we are talking about genuine Twitter Accounts of users who are likely to be interested in your products or services.
There are many tools out there to assist with this task, but the one we have found to be the most usable is Tweet Adder. It doesn’t do anything which you cannot do manually, but has a very user-friendly interface allowing you to manage, and automate one or more Twitter accounts.
Once setup, the system simply sits on your PC, monitoring Twitter for potential customers, and automatically following them from your Twitter Account. Should those users follow back, you can configure Tweet Adder to automatically send them a message thanking them for the follow. Obviously this message can include a link to your product or service.
In addition you can set up Tweet Adder to automatically follow users who follow you, something many users do manually. You can even look at who is following your competitors, and target all of those users.
One of the most advanced features includes the ability to search for tweets. Let’s say for example your company deals with “roofing repair” in London. Tweet Adder can monitor twitter for anyone tweeting certain phrases, for example “our roof is leaking”. It can then follow those users and send them a direct message should they follow back. This means that within a few minutes of someone Tweeting their message, you can be following them and promoting your services directly to them, which you know are going to be of interest to them.
Of course you do need to be careful using some of the features, as you do not want to end up with a following/followers ratio which is totally out of sync. With this in mind there are protect features built-in to prevent your account from looking automated in any way.
Tweet Adder allows you to directly search on keywords, location, recency, language spoken, and more. Should you wish you can even set it up to automatically generate your Tweets, although this is not a feature that we have found to be effective enough to use on a live account.
The cost of Tweet Adder is $55, although if you wish to manage multiple accounts it rises to as much as $188. Click here to visit the Tweet Adder website.
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PIPA & SOPA: How Will This Impact You?
Thursday, January 26th, 2012The Internet has been buzzing about PIPA and SOPA, which are two pieces of legislation currently being proposed in Congress entitled the Protect Intellectual Property Act and the Stop Online Piracy Act. Just recently, many websites banded together and spent a day going offline or posting messages regarding their opposition to these acts. Google, Wikipedia, Facebook, Twitter, eBay, Yahoo, LinkedIn, AOL, Mozilla, and many more important companies and websites have voiced their strong disagreement to PIPA and SOPA and made efforts to educate users about the potential dangers of the acts if they were to become law. If such major online players are worried about the effects that PIPA and SOPA could have on them, should you be worried, too? How could PIPA and SOPA impact you as an individual, average Internet user?
Online Piracy
PIPA and SOPA were written in attempts to protect copyrighted material. The acts propose to shut down websites that host any copyrighted material, especially downloadable movies and music. The main goal is to stop the spread of pirated material and get the illegal content and downloads off the web. PIPA and SOPA would enable the U.S. to blacklist any websites that hosted copyrighted material. Blacklisting would effectively shut down the website in question and hide it from the American public. An entire website could be blacklisted based on a single copyright infringement found on any of its pages, even if the content was posted by a third-party. The most obvious way PIPA and SOPA could impact you is by preventing you from accessing downloads to copyrighted materials. Even though it’s illegal, many people watch movies and listen to music they didn’t pay for. These acts would make that much more difficult.
Free Speech
Furthermore, PIPA and SOPA have many strong implications regarding free speech and other important freedoms we have as Americans. As an Internet user, your access to certain websites would be blocked by the government if those websites were suspected of violating any copyrights. This can certainly be considered censorship of the Internet, and it’s something that countries like China already do. In addition, there would be the possibility of heavy fines and punishments including jail time for violating copyrights on the Internet. If you post something, even if it’s just a video of you singing your favorite song, you could be charged. And if someone else posts a video like this on your favorite website, that entire website could be shut down regardless of whether or not the webmasters knew the copyright-infringing material existed. On websites like Facebook and YouTube, it’s nearly impossible to enforce copyright compliance on all users.
The Future
If these acts are passed, they could open the floodgates for even more restrictive legislation in the future. And there is no way to tell how this could continue to impact you. It’s already troubling enough that average citizens could face heavy punishments for innocently violating copyright, and it’s very scary that the government would have the ability to instantly blacklist websites that were even suspected of breaking the law. If you’re worried about how PIPA and SOPA could impact you, the best thing you can do is continue to stay involved in the opposition and contact your Congressmen today.
The team at Terry Ford Studios strives to keep you up-to-date on technology rules and regulations. She avoids ambiguity in her writing with a grammar checker. Terry lives in The Bahamas where she implements technology for a Bahamas family resort.
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Don’t Hesitate Publishing Your Articles Online To Gain Exposure
Wednesday, January 25th, 2012The Internet has become the venue of choice for writers who want to gain exposure and share their works with a global audience. Writers once relied on traditional print publications such as newspapers, magazines, books and journals to publish their work. However, with the traditional print media companies either cutting back production or closing altogether, the Internet has stepped in to fill the void.
The Internet: Opening a Global Door
The Internet provides writers with multiple ways of getting their works published. For instance, authors interested in feature writing can submit their works to ezines, short for “electronic magazines” that focus on a variety of topics such as medicine, business, law, technology and education. Some writers have set up their own web sites and blogs to showcase their work and provide readers with an opportunity to purchase their materials as well.
The Internet has also opened the door for writers to produce their own digital books, called “ebooks” that are much less expensive to publish than traditional print books.
There are also online companies willing to hire writers to produce content for web sites, blogs, and newsletters on a contractual basis. So, writers have the freedom to freelance with online companies while working on their personal projects at the same time. For writers looking to land a full-time job in the media industry, using the Internet to publish their works helps to make them more marketable to potential employers.
Protecting Your Work
While the Internet gives writers a global platform, it also gives rise to copyright infringement complaints. It’s now common for readers to see an article that they enjoy and post it on their own web site or blog without first getting permission from the writer. That is why it’s important for writers, particularly ones who self-publish, to copyright their works.
Writers can register their materials with the U.S. Library of Congress, which issues copyrights for online work just as it does for print publications. Once the work is registered, writers can place a copyright protection notice on their web sites, articles and other online work as a warning to readers.
Writers must also take precautions to protect their work from being used on social media sites without their knowledge. Users of popular social media networks not only use the mediums to keep in touch but to share information that they obtained from the Internet, including informative stories and articles. Many social media users post copyrighted content from the Internet on their pages without realizing that they need to have permission from the author to use the material. In these instances, it is very difficult for writers to know who’s using their work, and where it’s being used, without their permission.
Writers concerned with this problem can use plagiarism checkers, many of which are available online for free. The checkers search articles and web site pages for content duplication and report the results back to the writer. Administrators of these social networking sites have policies against copyright infringement. Writers who find violations of those policies can file a complaint with that social media site.
Although there are pitfalls to online publishing, this should not prevent writers from using the Internet to share their works with the world.
This article was contributed by CD TECHNICAL who specializes in websites for authors and online donation software.
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The Biggest Online Marketing Mistakes of 2011
Wednesday, January 25th, 2012If you’re on the lookout for an Internet marketing company, you probably want to avoid those that were responsible for these mistakes.
All too often companies see a successful service like WebpageFX SEO packages and think that is all they need to do in order to succeed in online marketing. Of course, without understanding the business as a whole, it’s easy to set yourself up for failure.
The online world of marketing has some big pitfalls that need to be avoided. An Internet marketing company that doesn’t see where those responsible for the following mistakes went wrong shouldn’t be in the business!
Paul Christoforo Angers the Internet
A schoolteacher tinkered with a game controller to make it easier for one of his physically disabled students to play the games that he loved. It turned out that his altered controller was also in high demand from extreme gamers and so the N-Control Avenger went into production.
It sounds like a marketer’s dream, but Paul Christoforo of Ocean Marketing, who was in charge of distribution and customer communication found a way to ruin it. The launch of the controller was plagued by delays, and when one customer emailed to ask about its status, Christoforo responded by insulting him and name-dropping big industry players, such as Kotaku, IGN , Engadget and PAX.
When the customer forwarded the emails to the people behind PAX, the news of this poor customer service hit the Internet and all these industry figures were quick to make it clear they had nothing to do with Christoforo or his company. While this story is still developing, it looks like Ocean Marketing is no longer associated with the N-Control Avenger.
TellTale Games and the Jurassic Park Jeep
TellTale Games were behind a new Jurassic Park Game and contacted the owner of a replica Jurassic Park Jeep in order to borrow it for a Seattle convention. A few months after the convention, the owner of the Jeep posted on Reddit, stating that his Jeep had been damaged in transport and Telltale Games refused to compensate him.
Immediately, he was the recipient of much support from the Reddit community, with many readers cancelling their pre-orders for the game and calling Telltale to express their displeasure with how the car’s owner had been treated. Of course, nothing is simple on the Internet.
The CEO of Telltale soon chimed in, stating they had in fact been in contact with the owner, that he was the one who was uncooperative and that he had left out essential parts of the story. After much back and forth, accusations on both sides, and the harassment of some TellTale employees, the car’s owner and the CEO came to an agreement over compensation.
Unfortunately, neither of them came off looking very good.
This post brought to you by guest blogger Michelle who enjoys blogging about internet marketing company and marketing agency news.
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WordPress Web Design
Tuesday, January 24th, 2012Do you have a website you want to make into a WordPress site?
Do you have a design idea but lack the knowledge to convert the design into a WordPress format?
Our WordPress Web Design service could be the answer. We can take ANY website, or any design concept, and make it a fully functional WordPress site. All our WordPress web design projects conform fully to the WordPress standards of design, and your template will be fully compatible with all available plug-ins.
WordPress Web Design is much more complex that static HTML design, as it involves building the various aspects of the design around the WordPress framework. however, the good news is we can do it for almost ANY design. The bad news is that we cannoot offer a standard price, so you will need to contact us for a quote.
The advantages of opting for WordPress Web Design are obvious; You need never employ the services of a web designer again, as you will be able to fully manage and update your own website without the help of a skilled designer.
WordPress is a platform designed for ease of use, and flexibility. With a superb network of support from developers who are constantly working on new ideas and concepts to improve WordPress on a daily basis.
It is important to note that WordPress comes in two varieties. Self Hosted, and WordPress hosted. WordPress hosted is any site at www.wordpress.com Self hosted is where you own your own doamin name. We cannot provide our WordPress Web Design to site’s hosted on WordPress.com the good news however is that we can offer WordPress website hosting for just £50 per year, inclusive of unlimited usage and email accounts.
Prices for our WordPress Web Design service start at anything from £300 to around £800 depending on the complexity of your site, and the number of pages. Our service includes the full design of your WordPress template, as well as it’s install.
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