Archive for April, 2011
One of the great things with having a business website is having great value for money spent on your cheap web design. This is not to say that it is very easy to start a new business. In fact there are many challenges, starting from determining the needs of consumers to creating an attractive product to meet the needs of those consumers. This is not to even mention the money that would be required in getting the whole business going. If you are lucky, you may get some banks to give you loans to easily get going. If you are not able to meet willing lenders, you would have to bear the whole financing burdens alone.
Getting a cheap web design is a good way to reduce your business investment cost. Having a company website is a good way of cutting operating expenses because you don’t need to drain your entire your bank account before you employ the services of web design companies to create a high quality website to sell your products and services to people from all over the globe. In creating a cheap web design, you only need a site that is not too complex for the people to get all the information they need. Just get your web design company to create a site that is simple, but with beautiful designs to attract visitors.
Videos are also another key thing that make a cheap web design. Videos give more information to your prospective customers about what your company and products and services are all about. Some people cannot read very well on the computer. Therefore, videos serve a great benefit to them to get what they want. Do not also forget pictures. In your cheap web design, make sure you include some pictures of what your business is. Pictures give an idea of what you are selling. They also make your business to be very real. What about including some contact information? This is another characteristic of a cheap web design. Contact details give a good impression that your business is real. They make visitors have trust that you are not just going to collect their money for nothing.
Creating a cheap web design does not mean you would get low quality web design companies. There are many companies that offer cheap web design with very high quality websites. Being cheap does not mean you are sacrificing quality. In this case, a cheap web design means that you are creating an attractive company website that would give visitors all the information they need. Prices of a cheap web design depends on what you want to be included on your site. Most web design companies in the UK charge between 100 pounds and 1,000 pounds depending on what you want and the types of additional servicesyou want the company to provide for you. One thing is sure – you would never regret hiring a UK web design company for your online business needs.
Search engine optimisation, or SEO, has become a very important ingredient for success in internet marketing. It is a way in which you try to make your websites be visible and rank higher in the search engines like Google, Yahoo and Bing. Being able to appear in search engine results means that your site would be able to have more visitors, increasing your probability of making sales and making your business grow. Except you are a business owner who has a lot of money to spend on Pay Per Click advertising, search engine optimisation is very important.
There are millions of websites on the internet, each with different pages competiting for millions of keywords in order to appear on the first page of most search engines. Appearing on the first page is very important because internet users are not likely to click to the second page if they already have the link to the information they want on the first page. In order to be able to get first page appearance, you need the services of a search engine optimisation consultant.
A search engine optimisation consultant is a person or company that specialises in using tactics and tools in order to boost the search engine ranking of your website. Many search engine optimisation consultants have different prices and different ways of working to help you succeed in the search engines. Therefore, when you are looking for one, you would have different offers from those companies on how to help you. You just have to compare a lot of thing but you should have it in mind that the most expensive search engine optimisation consultant is not necessarily the best. You just have to consider the kinds of services that are to be offered. But make sure that those services are exactly what you need for your business.
You may get a search engine optimisation consultant that will charge you 500 or 1,000 pounds per month. All depends of what the company wants to offer you. One thing is that most search engine optimisation consultants in the UK are very flexible. They always consider the situation of the client to know what would work out. They look at on-page situation of the site and offer suggestions in order to improve the way search engines interact with the website. They also look at how to improve the off-page search engine optimisation so as to make your website relevant before other websites on the web and also help search engines know that your website has content of value to internet users.
Any search engine optimisation consultant in the UK has a working plan. Make sure you understand the working plan of the company and the strategies that want to use for you website. You should make sure you disclose all necessary information about your website to the search engine optimisation consultant. Let the company know any search engine optimisation strategies you have used for your website in the past. This would help the consultant know where to start from and be able to easily determine what would work best for you.
If you own a website, you must read this article
Google have just rolled out a new update, and it IS going to hit sites. Keep your fingers crossed it hits your site in a good way, but of course the opposite is also possible. I’ll try to detail some of the aspects which are going to be important in ensuring your site doesn’t begin to slip because of this new update;
In the official press release, Google have indicated that they are going to start ranking websites based on User feedback….. This is a potential game-changer. Google have said “In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms.” I’ve been racking my brain trying to understand this one statement, but I think I have it sussed;
Recently Google started rolling out a new feature where you could block a site from your search results. So for example, if you search on “Metal Doorstops” you may be getting several sites appearing which are totally irrelevant….. Under those sites may be an option to “ignore” the site in future searches. Everyone has pretty much passed over this option until now, but the official statement today clearly indicates that if lots of people have clicked on “ignore” for your website, it will be dropping in the rankings.
My obvious concern with this is a malicious element. What for example is to stop one of your competitors from performing a search of your best ranking key phrase, and clicking “ignore” for your site? What is to stop them doing it 100 times, with different IP’s? Worrying stuff, which I’m sure Google have considered.
Google have also pointed everyone to their “Quality Guidelines”, which are located here;
The mere fact they are pointing them out does suggest that they are actually going to start using them more significantly.
I would suggest reading the document, and seeing how many of their bullet points you can actually tick. It is also important not to panic, and make mass changes. Mass changes in themselves can make it almost impossible to track what has had a positive effect and what has had a negative effect on your search engine ranking.
It’s clear that Google are moving towards more dynamic websites, which have fresh ever changing content. They are giving a penalty to static non changing sites which are badly structured. I think everyone will find out where they sit within the next few months.
I still believe that keeping fresh content on your website is the top factor at the moment. It doesn’t look like a site with fresh content will move up, quite as fast as one with static content will move down!
So whats next? With the way things are moving, it looks like Google do have concerns about the dominance of Facebook, and how Facebook are planning to integrate web-search more and more into their user experience. Google needs to get a foothold in the social side of the web, and previous attempts have not worked. Consider how many websites have FACEBOOK LIKE buttons, yet there is no Google equivalent to that button.
One thing’s for sure, everyone needs to keep one eye on Google in 2011.
If you run a business, whether small or big, it is necessary to have a website. Having a website gives you more opportunity to make more sales. This is because your business gets more popular through a website. Making more sales means you make more profit in your business with a website with good designs and structure. Website design plays a very important role in the marketing of a business online because internet users are more likely to continue visiting and buying products and services from a website that is attractive and user friendly.
Depending on the types of products and services you are selling, having a website can make your customers to come from different parts of the world. Even for a local business with more local customers, you still need a website. If you are really interested in making your business grow beyond borders, you need an attractive website with good features to help you achieve your aims. Being attractive and user firnedly with good navigation are one of the important features of websites that help a business. Hence, you need to employ the services of a website design company to get a website of great quality for your business.
If you are not an expert website designer, creating a website could be very difficult. You also spend time without getting anywhere. Therefore, it is better to let a company dedicated to creating websites do that for you. Look for a website design company to create your company website because that is the only way you could get the best from a website that represents your business on the internet.
Outsourcing website design to website design companies is now a common practice because people have seeing the benefits of doing so. These are some of the benefits:
- website designs of high quality
- website design companies have skilled people to do the job for you
- they have good infrastructure to give you a professional-looking website
- they share the risks of website building with you
- they help you save a lot of time
- they give you value for money
If you are concerned about quality and time for your business, the best thing is to outsource your website design. There are different website design companies. They can all work for you depending on the type of website you want to create for your business. Website design companies also provide other services like shopping cart, flash animation and other e-commerce features. Therefore, you should always take advantage of website design companies to make your business grow.
You should take web hosting into consideration when designing your businedd website. This should be one of the important marketing strategies that should be in your business plan. The seriousness with which you handle your business website will determine how you make money with that business. Therefore, when things are wrong with the type of hosting you get for your website, they may signify the downfall of that business. Search engines may even find it difficult to send good traffic to a poorly designed and hosted website.
Many people think of the financial implication when designing their websites. I would say that this should not be the case. The most important thing that should be your concern is to get a website that would fulfill all your online business needs. This includes web hosting. From there, you look for a website designer that would work to your taste. For instance, if you have e-commerce website for your business, you need to get the right hosting package that supports shopping cart. Any failure to get a shopping cart to function could represent loss of income to a business. If people are not able to use the shopping cart, they would quickly go to another site, which is your competitor.
In looking at the hosting, your website bandwidth and disk space should be taken into consideration. You should make sure that these two important elements are in place whenever you are designing a website. Different web hosting companies have different fees. Most will charge you extra fees if you happen to exceed the allocated bandwith. However, it is still better for you to have more than enough bandwith and disk space than having prospective customers turned away because your website is not loading due to having used up your allocated resources.
In getting an affordable web design services, you should also look consider the amount of graphics needed for your site. Consider if you really need the graphics for the type of website the wed design company is building for you. Another related issue is that flash movies consume too much space and you should always consider the level of storage you would require. Another thing is that loading of these files on the visitor’s web browser consume bandwidth. Hence, the heavier your website’s files, the more bandwith that is consumed.
Autoresponders also form a major element in an affordable web design service for any business. An autoresponder enables you to capture emails of your visitors and also be able to send them interesting offers. Most autoresponder messages come with discounts and special offers which might not be available through the open website visited by all visitors. Therefore, this tool should be considered whether or not it is needed for your type of business.
Cascading Style Sheet, or CSS, is a very useful tool for having great savings on bandwidth. It is a programming language which helps in reducing the file size of HTML pages. Smaller file sizes help in making web pages to load faster and help you make more money – good customer experience and less money paid to web hosting companies. Another thing to also consider is whether you need a shared server or a dedicated server for hosting your website. The two of them have advantages and disadvantages. But you need to look at the type of business you have, the number of expected visitors and the resources likely to be consumed.
Affordable web design services come through the choice of good resources for you online business. Every offline business needs a website online. Do not let your competitors get you out of themarket. Majority of business transactions start online and most prospective customers approach the company that gives them the best experience online. Therefore, you should get good affordable web design services for your company.
Know What Your Competitors Are Doing
One of the most important things about doing business online is knowing exactly what the competition is doing, as soon as they do it. This includes knowing about new products they are launching, and new services they are offering.
There are several methods you can use to aid you in this task, but the one I want to tell you about is provided by…. Yes, you guessed, Google.
If you haven’t heard of ‘Google Alerts’ get familiar with it as soon as you can.
There are several ways you can leverage the power of Google alerts.
Firstly, go to www.google.com/alerts
If you don’t already have a Google account, you will need to get one by signing up here https://www.google.com/accounts/NewAccount
What Google Alerts does is to allow you to see new data which Google indexes, instantly. First of all, head over to the Google alerts site;
The first thing is search term, this is where you will tell Google what you want to monitor. Using it in its most basic form isn’t very effective, so what you can do is use some clever bits of code to really drill into the Google database, and find the data which will help you.
Find Competitor Backlinks
Let’s say for example, you want to be notified every time one of your competitors creates a backlink. All you need to do is put “site:www.website.com” without the quotes. Leave type set to EVERYTHING, and set the frequency to whichever you desire. Using the FEED option you can actually see the results the instant they arrive.
Are you being talked about
Perhaps you want to be notified when someone talks about you? Just put your company name into the Search Terms. If your name has any spaces in it, ensure you surround everything with quotes; otherwise you may end up with unwanted results. Now you can see every time someone mentions you, and act upon that information.
Where should you get links from?
If you have a website, you need links for two reasons;
1. It improves you standing with Google
2. It provides potential customers another way of finding you
Getting what are known as backlinks can be tricky, and there are many ways of doing this. It should certainly be part of your SEO strategy. But where would those links be best place? Google has the answer. Just put the following into the Search Terms field; “related:www.yourwebsite.com” without quotes. Google will flag up any pages IT considers to be similar to yours. Get links to your site from those pages, and Google will love your site.
Check For Copyright Theft
Google alerts can provide a free method of finding stolen material from your website, quickly! Pick some text from your homepage (a 5 or 6 word sentence) and paste it into rhe Search Terms, in quotes. If anyone creates a duplicate, you will get an alert.
In terms of how often you get the reports, you have several options. My personal favourite is to select FEED and just leave a browser window open reading the feed. You will then instantly know when an alert pops up. It’s even worth investing in another monitor purely to have your finger right on the pulse!